Heartwood 'Beloved' Woven Wrap

  • $149.00
    Unit price per 
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Beloved is a beautifully soft and supple edition of the Heartwood design, in 100% fine cotton. It has a smooth feel in the hand and just the right amount of stretch and support for newborns to toddlers. This lovely lilac classic would suit all levels of wrapping experience and will see you through many many snuggles and wrap naps and walks, until the end of your babywearing days.

Kohia nga taikākā

These words are a whakataukī, or saying, in the beautiful Maori language of New Zealand. Its approximate meaning is to gather the heartwood. To gather the heartwood is to strive for worthy things in life, and to live according to your values.

This is a beloved personal motto behind Aroha Textiles.

In nature, the heartwood forms the central strong pillar of a tree – it is what provides the support to keep a tree standing. Much beloved and sought after for woodworking, heartwood has a functional beauty and is prized for its colour and strength.
With Joyful, we hope to offer such qualities to you in woven wrap form.

The Heartwood design to me is reminiscent of building with blocks alongside my daughter, and a wooden puzzle cube that belonged to my father. I was born in Tokoroa, a logging town. A forestry family. My father has worked most of his life in the NZ forestry industry, so my childhood was filled with the beauty and allure of wood. Building things from wood, being surrounded by wood grain, and walking up many hills to see many trees. Wood and trees and more wood. Dad is an expert in hardwoods and this design is a nod to him, and also a nod of solidarity, to all of you, fellow parents striving to provide the utmost love and care to the next generation on earth.

Kohia nga taikākā...

We love these words and their meaning.
To seek the heartwood is about drawing things that really matter close to you.

Your wrap will arrive in loom state and requires washing before use to set the weave. We feel it's better to leave the choice of washing detergent up to you in case of any sensitivities.

We hope you enjoy wrapping your babies in Aroha, made with love in New Zealand ❤